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’Tis the season for snuggly beanies, “taking out the trash,” oddly relatable celebrity-couple jokes, and, of course, epic sales, because the best Black Friday deals of 2021 have officially entered the chat. The discount marathon is now underway, with mega-retailers and small brands slashing prices en masse to clear items off shelves and get them to your doorstep as quickly as possible. 

Deals on kitchen equipment, mattresses, and tech are to be expected this holiday weekend, as well as a grand buffet of fashion and beauty markdowns for you to indulge in, like Shopbop’s epic Black Friday sale to rival big brother Amazon and Glossier’s sitewide promo (which FYI, only happens once a year).

To introduce you only to the good stuff, we canvassed all the most popular categories (from clothing to sex toys and home and tech) for markdowns actually worth your time. Ahead, the best Black Friday deals of 2021 to shop now.  

Talk about a Black Friday jackpot. Verishop, the e-tailer with fashion deals you didn’t know you needed, is delivering major discounts on clothing across categories, so consider this sale a priority while planning your holiday lewks

Nordstrom’s Black Friday sale is brimming right now with deep discounts on wardrobe essentials, including teddy bear outerwear, quality denim, and so much more. Keep your eyes peeled for cult-favorite Nordstrom pieces as well, like those Zella leggings with hundreds—nay, thousands—of five-star reviews—and the $44 bra with a loyal celeb following.

Amazon’s seriously stepped up its fashion game, with so many great designer pieces from the likes of Le Specs, Vince, and more up for grabs for 50% off. Prime members, it’s your time to shine. 

Lululemon sales are like gold dust, but the brand just surprised us with an incredibly generous Black Friday sale. Score sports bras, leggings, jackets, and men’s loungewear, and activewear up to 50% off while stock lasts—FTR, pieces are moving at lightning speed.

Kate Spade has so many gift-worthy accessories for your mom, sister, best friend…even yourself—and the brand just so happened to slash prices by 50% off on adorable leather goods that’d make for thoughtful presents. Use the code BLACKFRIYAY to activate discount at checkout.

With deals starting at 50% off, free shipping, and an extra 20% discount with code BLACKFRIDAY, Nike’s really gone all out this long weekend. Stock up on seasonal workout gear, including lounge-y sweats, oversized hoodies, and sports bras now. 

MatchesFashion sales are hard to come by, so this is an opportunity you won’t want to pass up. The multibrand retailer has a vast selection of categories to shop—luxury clothing, accessories, and home goods included—with 50% off new season styles.

Add to your rotation of everyday basics with Everlane’s Black Friday Sale. The conscious brand is offering up to 50% off select womenswear and menswear, including chunky knits, leather boots, beanies, and more—with additional sale drops expected on Cyber Monday.

Always wanted to try one of Lunya’s washable silk sets but never got around to it? That’s all about to change: The brand just blessed us with its first-ever sale, offering 26% off sitewide through November 30. (Psst: We spy perfect gifts for mom.)

You know that luxury sweater or designer accessory you’ve had your eye on for a minute? Now’s the time to pounce, because the high-end retailer is offering up to 50% designer goods, with an additional 15% off select styles with code BLACKFRIDAY—first come, first serve.

Even though Amazon technically owns Shopbop, the multibrand retailer is having a sale of its own right now—with everything from cute knits to soft beanies up to 50% off with the code HOLIDAY. (P.S. Amazon Prime members: Don’t sleep on this sale because you can use your membership perks to score free two-day shipping.)

OV is bringing crazy good discounts (25% off!) to its best-selling athleisure offerings, including “snack” leggings, mega fleece pullovers, and a nostalgic workout dress that’ll be perfect for spring.

Ref stans know the brand rarely throws a sale—let alone a sitewide one. But this year, the L.A.-based brand is spoiling us with its biggest promo yet. Get 25% off everything, no exclusions. Repeat: no exclusions.

Festive knitwear! Chunky scarves! Fuzzy slippers! There’s something for every occasion at Anthropologie, and the brand is spreading the holiday cheer with 30% off sitewide through November 29.

Head to Alo Yoga for leggings and sports bras you’re bound to find in your favorite celebs’ closets. (Hi, Kendall Jenner.) The brand is offering 20% off sitewide, plus 70% off existing sale items. 

With ateliers in Stockholm, Los Angeles, and Paris, & Other Stories makes on-trend clothes that will stand out without costing a fortune. Shop the site at 25% off with code FRIDAY25 through November 29—your next party ‘fit starts here.

Boho paradise Free People will be holding various promos throughout the weekend and into Cyber Monday—including activewear, bestsellers, and intimates up to 50% off. 

Zappos has a massive amount of sneakers, boots, slippers, and clothing starting at 50% off. (Yes, starting.) Wanting for more? Make sure to check out The Style Room—Zappos’ curated destination for coveted luxury brands like Alexandre Birman, Vince, Tory Burch, and more.

Hatch is a mainstay for simple yet stylish clothes for nursing and soon-to-be moms (although you don’t have to be expecting to want to wear its flowing dresses, versatile tops, and easy jumpsuits). Through November 29, you can get 25% off almost everything, and that includes existing sale items with the code SHOPTHERAPY21.

Add this deal to your calendar, stat. Mejuri’s entire site will be on sale from November 24 through November 29, with 20% off all orders over $150. 

If your current lineup of activewear could use some newness, look no further than Girlfriend Collective’s sitewide sale, which is bringing 30% off its cult-favorite sustainable activewear, plus puffer jackets, accessories, and much more.

Girlfriend Collective Snow Cropped Recycled Puffer

$198$139

Girlfriend Collective

Get up to 30% off pretty gold pendants and earrings from this royals-approved jewelry brand now through November 30. Keep your eyes peeled for special flash sales throughout.

Sustainable jewelry brand Idyl, whose lab-grown diamond earrings and necklaces have been sported by Jessica Alba and Jamie Chung, is offering 15% off all orders—and 30% off orders over $950. Discount automatically applied at checkout. 

From cable knits to great-fitting denim and flirty accessories, Madewell is delivering elevated basics to make fall and winter as cute and cozy as possible. Get up to 30% off your entire order with code OHJOY through November 28.

On the hunt for stylish disposable face masks to compliment your winter ‘fits? Look no further than Barrière. The brand’s designs are routinely spotted on celebs like Irina Shayk, Emma Roberts, and Katie Holmes—and on sale for 25% off with the code BEWELL through November 30.

Score more celeb-approved face masks at 40% off with the code BLACKFRIDAY through Novemer 28. 

It’s genuinely hard to pass up a Nordstrom sale find, and we just spotted some can’t-miss deals in its beauty section. Consider the Viktor&Rolf perfume and Kiehl’s iconic Creamy Avocado Eye Treatment below as proof. 

Sephora may have just wrapped its annual Holiday Savings Event, but the retailer’s sale section is looking stacked as ever. We’re particularly eyeing the Fenty Match Stix and Summer Fridays set. The code FREESHIP also gets you free shipping.

The moment you’ve been waiting for is here: Cassandra Grey’s luxury beauty emporium, Violet Grey, is offering 20% off sitewide from November 23 through 29, with select brand exclusions. Hit the retailer up for all kinds of celeb-approved skin care—including Victoria Beckham’s “miracle cream” and all the La Mer your credit card will allow. For customer favorites, consider its “Best of 2021” box, which allows you to score almost $650 worth of vetted beauty products for half the price.

Head to Dermstore for derm-approved skin, makeup, and hair-care products from the likes of NuFace, Dr. Dennis Gross, Ilia, Sunday Riley, and more. The e-tailer is offering up to 30% off dozens of brands from November 20 through November 30 with the code BLACK.

The brand that brought you Boy Brow and millennial pink is dropped its only sale of the year. Score 20% off everything—and we mean, everything—on Glossier (including special limited edition Black Friday sets) from November 25 to November 29. 

From Lancôme to Bobbi Brown, Ulta’s slashing prices on a massive range of beauty brands from November 21 through 27, with discounts up to 50% off. 

Get celeb-approved skin care for 20% off from November 22 through December 1. It’s one of the few times the Japanese beauty brand has a sale, so it’s worth stocking up while you can. P.S. Any order over $100 gets a free gift set—just make sure to use the code CYBER21 at checkout.  

If glowing skin and clean ingredients are your M.O., Ilia’s Cyber Week event can’t be missed. From November 26 through November 29, use code REVIVE20 for 20% off everything—the mascara and skin tint are a must—and spend over $125 for a free gift with purchase. 

Looking for insanely luxe makeup that also happens to be clean and sustainable? That’s Kjaer Weis for you. Take 20% off anything on its site from November 22 through November 30, including best sellers like the Cream Blush and Facial Oil.

Tula’s probiotic skin care is up for grabs at 25% off through November 29, including cult-favorite picks like its Purifying Face Cleanser, which we’re buying in multiples ourselves.

Mask enthusiasts, listen up. Youth to the People’s beloved formulas will be 25% off through November 29, discount automatically applied at checkout. Also included in the sitewide sale? Skin-care sets for lucky gift recipients—or anyone looking to snap up minis for holiday travel. 

Youth to the People The Dreamer Hydrate + Glow 3-Step Skincare Kit

$52$39

Youth to the People

Youth to the People Superberry Hydrate + Glow Dream Mask

$48$36

Youth to the People

When we tried Merit back in April, we were instantly hooked on the brand’s effortless vibe and easy-to-use formulas. You have no excuses not to try it with 20% off everything starting November 26, no code necessary. 

Swedish brand Lelo designs some of the most luxe and innovative sex toys on the market. For the Lelo Black Friday sale, the luxe sex toy brand is currently offering up to 60% off top-rated models—including its fan-favorite clitoral stimulator and newly launched Sila Sonic Massager. Find even more toe-curling options on sale at Lelo right now. 

Ella Paradis is like Pandora’s box for top-rated sex toys, dildos, anal vibrators, lubes, and more. The brand is currently offering up to 75% off nearly 1,000 items—just use code BLACK at checkout to score the deal. 

For seriously discounted sex toys, look no further than Lovehoney’s Black Friday sale. The brand is offering up to 60% off top models, including sex toys for couples, sex toys for men, and sex toys for women. Free shipping included on orders over $49.

Function meets form with Dame’s objectively beautiful sex toys and accessories, marked down by 20% from November 19 through 29. You can also snap up a set for 35% off.

Maude has unleashed its first-ever Black Friday sale, including 20% off individual items with code BLACKFRIDAY20—and holiday-exclusive bundles, like the ones you see below.

Sexual wellness company Unbound creates some of the most beautifully designed vibrators, lubes, sex toys, and accessories on the market, and its entire site is currently 20% off for Black Friday.

Best Black Friday Home & Tech Deals 2021

No surprise here, Amazon’s Black Friday deals are especially sweet. Enjoy generous discounts on vacuums, TVs, smart gadgets, and kitchen staples while supplies last—and don’t miss out on the most coveted markdowns of all: Amazon’s very own Kindles, Fire TV Sticks, and Echo Show tablets. 

Walmart’s deals did not come to play, but you probably knew that. Take advantage of its Black Friday Deals for Days featuring discounts on everything from Roku TV sets and Samsung Chromebooks to budget-friendly stocking stuffers like Apple AirPods and fitness trackers. 

Target’s entered full-on markdown mode, with discounts rivaling major players like Walmart, Amazon, and Nordstrom—and a price-matching scheme on anything you pick up from now through December 24. Word to the wise: Pocket those receipts! 

In addition to a bevy of deals, Best Buy is also offering price matching through November 26. 

Recovery is your reward for working out, and you can now save up to $300 on buzzy massage devices and other recovery tools. Theragun Mini, you’re coming home with us.

One of our favorite home goods brands is offering up to 20% off its best-selling nontoxic cookware sets, including the holiday-exclusive bundle in fire brick red and other giftable kitchen accessories.

Fluffy bath towels, luxurious linens, waffle-knit robes, and so much more are yours for the taking at 20% off from November 26 through November 29.  

Our Place is having its biggest sale of the year right now, with sitewide markdowns you’ll definitely want in on. Highlights include the Insta-famous Always Pan, which is going for just $99 (its best deal yet!), plus gift-worthy bundles on chef knives and weighty wooden chopping boards.

Revel in peak cozy vibes with 20% off Brooklinen’s cashmere sheets and luscious shearling slippers—among a myriad of other cloudlike home goods—from November 17 through 30.

The brand to make “Nap Dresses” a thing initially made a name for itself in the luxury home goods space, so you can live out your cottagecore dreams with its ditsy print bedding and plush bath towels—up to 50% off for Black Friday. 

Buffy, the direct-to-consumer brand known for its eco-friendly, marshmallow-like comforters, is having an incredible sale from now through November 30: Enjoy 20% off sitewide, no code necessary.

If your carry-on has seen better days (same), take advantage of Away’s Black Friday Sale to snag best-selling models at 40% off. Discounts go up, up, and away on November 29. 

For less tossing and turning and more z-ing, shop Casper’s Black Friday sale. Save up to 30% off mattress and up to 50% off everything else, no code required. It’s the brand’s best sale to date.

Although you can find Leesa at larger furniture retailers, you won’t find deals as good as the ones on its own website. For a limited time, Leesa is offering up to up to $600 off mattresses plus two free alternative-down pillows with purchase, plus 20% off bundles—no code necessary. 

Through November 28, mattresses on Tuft & Needle are 30% off, while all bedding clocks in at 20% off. Its Original mattress is a solid option if you’re looking to keep things under $1,000, while the Hybrid is great for sleepers who want something plush but supportive.

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